West Africa as a route for expansion for pharma and healthcare.
Novyra operates in the development of commercial operations focused on West African markets, with an initial focus on Nigeria and a regional vision for selective growth in healthcare, distribution, and supply chain.
WHERE WE OPERATE
Markets with growing demand and operational viability.
Novyra evaluates West African markets based on criteria such as healthcare demand, business environment, regulatory organization, documentation structure, logistical capacity, and operational potential for categories related to pharma and consumer health.
The operation originates in Nigeria, a priority market in Novyra's strategy, selectively expanding into countries with commercial relevance, logistical connectivity, and an environment conducive to operational development.
Priority Markets
Markets evaluated for selective expansion.
The selection process considers demand, regulatory environment, documentation structure, logistical capacity, and potential for commercial development in healthcare.
WHY WEST AFRICA
A region with growth, demand, and potential for commercial development.
Novyra's strategy considers advancing into markets with growing demand, a need for healthcare products, and room for more consistent commercial structures.
MARKET APPROACH
A structured approach to regional development.
Novyra works with market analysis, prioritization, commercial structuring, and support for gradual expansion.
Priority sectors
STRATEGIC AREAS
Novyra prioritizes categories with high commercial potential in emerging markets, combining pharma, healthcare, supplements, personal care, and wellness with CMO, distribution, and brand development models.